| Alternative Distribution Alliance

ADA is the leading distributor of independent music in the US and was formed in order to provide the best possible distribution (both physically and digitally) service to independent retailers and independent labels in a wide range of musical genres.

ADA was voted “2007 Distributor of The Year” by NARM. ADA’s top-sellers include: Arcade Fire, Arctic Monkeys, Bright Eyes, Dane Cook, Death Cab For Cutie, Gnarls Barkley, Gym Class Heroes, Panic! At The Disco, the Postal Service and the Shins.

Since its inception in 1993, ADA has established partnerships with the world’s top independent labels, including Sub Pop, Beggars Banquet, Touch And Go, Matador, Side One Dummy, Ultra, Merge, Barsuk, Comedy Central, Domino, Polyvinyl, Rhymesayers, Saddle Creek, Thrill Jockey, Secretly Canadian, and Epitaph.

ADA is headquartered in New York City with 12 branch offices nationwide.